Fashion Communication
 3 Months Certificate Course

Art Fetchers Institute

The world of fashion is constantly evolving and so is the way in which it is communicated to the public. With the rise of social media, digital platforms and globalisation, fashion communication is more important than ever. This three-month certificate course conducted by Art Fetchers Institute is designed to equip students with the knowledge and skills required for a successful career in fashion communication. The course will cover a range of topics including branding, marketing, public relations, advertising, digital media and much more. Through a combination of theory and practical assignments, students will be able to harness their creativity and apply it specifically to the fashion industry. Our experienced faculty will provide personalised attention to each student to ensure they gain a comprehensive understanding of the subject. By the end of the course, students will be able to confidently communicate fashion messages to a global audience in a highly competitive industry.

We strive to be committed to the students we are privileged to serve, in our alumni association, our dedicated, talented faculty and staff. We also take pride in having the most active and helpful group of partners, visionary parents, well-wishers, alumni and friends.
Fashion Communication
3 Months Certificate Course

Month 1: Introduction to Fashion Communication

Week 1-2: Understanding Fashion Communication

  • Overview of Fashion Communication and its Significance
  • Role of Fashion Communication in the Industry
  • Historical Context of Fashion Advertising and Promotion

Week 3-4-5: Fashion Media Landscape

  • Exploring Different Fashion Media Platforms (Magazines, Blogs, Social Media)
  • Role of Traditional vs. Digital Media in Fashion Communication
  • Identifying Key Players in the Fashion Media Industry

Month 2: Visual Communication and Branding

Week 6-7: Visual Elements in Fashion Communication

  • Importance of Visuals in Conveying Brand Identity
  • Effective Use of Photography, Typography, and Graphics
  • Visual Brand Consistency Across Different Media

Week 8-9-10: Fashion Branding and Identity

  • Developing a Fashion Brand’s Unique Identity
  • Creating a Visual Style Guide for Consistency
  • Aligning Branding with Target Audience and Values

Month 3: Fashion Writing, PR, and Campaigns

Week 11-12: Fashion Journalism and Writing

  • Different Types of Fashion Writing (Reviews, Features, Interviews)
  • Crafting Compelling Fashion Stories and Headlines
  • Ethical Considerations in Fashion Journalism

Week 13-14-15: Public Relations and Campaign Management

  • Role of PR in Building and Maintaining Fashion Brands
  • Planning and Executing Fashion PR Campaigns
  • Measuring the Effectiveness of PR Efforts

Final Week: Creative Projects and Portfolio Development

  • Students work on creative fashion communication projects.
  • Application of learned concepts to real or hypothetical scenarios.
  • Presentation of projects, peer feedback, and discussions on the impact of effective fashion communication.